Sometimes your target customer does not like to use mobile app content, then mobile app ads may not be the best marketing fit for your brand which may dry up your advertising budget.
Low ad viewability may diminish useful metrics and audience engagement.
Creating positive user perception is a way to reach success of in-app advertising campaign.
Not paying attention to ad verification solutions to identify and stop fraudulent activity may misrepresent statistics for you ad campaign.

We offer our clients many benefits, however most important thing is that we understand both opportunities and challenges. While our studies have shown that in-app advertising is more effective than on-line advertising, also we understand how challenges need to be solved and in our professional opinion without conductinga thorough analysis, it can be difficult to make your in-app ad campaign successful in an increasingly competitive and expensive marketing environment, for example: